How a simple origami airplane inspired the movement to unfold savvier skies.
Savvy travelers hate elbow wars.
You've been there too. So has CNN
, USA Today
, and a whole host of
other venerable travel experts. It's right up there
on the annoyance scale with lost bags (after
you paid $100 to check them), bare feet,
Chatty Cathy, or dirty lavatories.
It's not as easy as it looks.
Soarigami has been trying for years to end the elbow wars. Early prototypes were clunky,
user-unfriendly, and not sleek. We went back to the drawing board time and time again.
Inspired by origami.
Fed up with designer's block, our co-founder
folded her sketches into a paper airplane to fly
them away. This became Soarigami's eureka
moment. Moved by the simplicity of clean lines
culminating into intricate designs, Soarigami
breathed new life into a flat idea to make it fly.
The right partner is everything.
Soarigami engaged Focus Product Design
, Silicon Valley's leading turnkey product design
firm, to bring the concept to market. Drawing from experience cultivated from clients like
Apple, Audi, and GoPole (for GoPro), Focus helped Soarigami take flight.
Simple. Thin. Sleek. Origami.
Savvy travelers hate fighting for the armrest. However, they also hate carrying unnecessary clutter around.